The Musician’s Guide to Electronic Press Kits
It takes a lot of work to create your own music. You can devote your time and efforts to composing the melodies and selecting the proper words. It’s an unforgettable experience to have your songs come alive.
You might make music for the sheer joy of it, but most musicians want people to hear their work. An electronic press kit (EPK) is a must-have for any musician, especially an independent artist, wanting to expand their career, whether you’re handling the job of publicist and promoter for your new album or planning a tour for your band.
What is an EPK and how can it benefit you as a musician?
Musicians should have an electronic press kit. The EPKS is a valuable tool to help you build your fan base and market yourself as an artist. It’s a marketing document that allows you to share all of the essential information with festivals, the industry, and media about your music. It often includes media representations of your previous work. An artist bio, promotional photographs, music, video, press quotes, and more are all examples of this.
Why is an EPK necessary for a musician?
You’ll stand out from the crowd with great music, Your EPK, on the other hand, will help you take your music out into the world in a structured and professional manner.
If you’re doing press outreach for a new album or single, make sure you have an up-to-date EPK ready. Everything required to promote your music is included on the page when you or someone on your team sends a pitch email to a media outlet.
When you contact venues, booking agents, or talent buyers, an EPK may help you save time. It’s a fast and concise introduction to your music, proving that you’re not only well-prepared but also a good fit for the venue.
How to Create an EPK for Your Music
The finest thing to do is establish a music website and post your EPK there. This also implies that if someone wants to share a bio, post a video, or listen to your most recent release, they may simply provide them with your URL. These assets may also be used to make a downloadable folder that is hosted on a file sharing service like Dropbox or Google Drive, and shared or linked to.
Now that you know why you need an EPK, what should your band’s digital press kit contain?
What do I need to include in my EPK?
1. Your artist bio
Your band bio is an excellent opportunity to make a first impression in your EPK. Different press outlets and promoters may have different word counts and requirements, so include both a lengthy and short biography.
Consider how it would be used to introduce you out loud at a showcase or on a podcast as you write it. It might also show up on a venue’s website, in a music review, or a brochure.
Start your musician bio with a recent press quote, followed by a description of your music and, to complete it out, include a recent notable performance or career highpoint. Make sure you communicate it the way you want to be understood; this is your chance to tell a compelling story that depicts who you are as a musician.
2. Promo Photos
Add a few high-resolution photos to your press kit. Your artist photos should be customized to your intended purpose. If you’re attempting to schedule a show, make sure you have high-resolution live videos. If you’re advertising new music, offer both posed promo photos and the album cover or single artwork for impact.
Make sure to include a range of sizes that will work for all areas. Horizontal, vertical, and easily cropped to square photos are all necessary.
Whether you’re building an online résumé for your profession or actively promoting a new release, the music you include to your EPK is critical.
Add your new single or tracks from your most recent album if you want to get press for it. Choose a blend of well-known and popular songs to construct a press kit for booking live performances. Make them readily accessible in a music player on your page if you’re making one to book shows.Adding music to your EPK is straightforward: the titles should be clear, and the songs should be pleasant to listen to. Don’t let too many tracks get in the way; make sure you choose your EPK songs carefully so that you don’t overwhelm your target audience with too much music at once.
Don’t want to have a free track of your latest release available just yet? This is an example where encrypting your EPK may be useful. Otherwise, making an EPK as a public-facing page is a smart approach to be sure anyone promoting or hiring for events can get to it fast.
4. Information about the album
Make it simple for a manager, blogger, or radio station to get information (in text) from your EPK if you’re promoting an upcoming album or a most recent release.
Include information that’s easy to copy and paste about your music. You may add song credits and liner notes that identify the songwriters and production team, as well as lyrics to your music player for convenient access.
Update this data as your campaign progresses. Add any information about your song that was playlisted and had success on streaming services, such as Spotify, to help with future promotion.
It’s not unusual for a festival or venue to post a recent video once they’ve booked a band to assist with ticket sales. Adding a video to your press kit enhances your brand by implying a video that best reflects you and your music.
Choose a video that expresses your EPK’s current aim. A live video is ideal for booking shows or showcasing your prior performances. If you’re releasing a new song, include a video with your EPK to aid in album promotion.
There’s no better approach to add authenticity to your song than with press quotes or music reviews. To make sure that everyone viewing your EPK sees recent reviews that discuss the music you’re making now, update them as your career progresses. These reviews will provide a sense that your music is gaining steam, especially if you’re launching a new album. Access hourly reports and weekly updates from the venue, as well as reviews of bands and other information. To ensure that your EPK is brief and easy to scan. Make a single sentence, then link out to a thorough review. Replace the most pertinent quotations as you obtain new press.
7. Social and streaming links
Your artist brand and music will be more fully represented by your social and streaming connections.
If a newspaper is reporting on your new album, seeing how well you’re represented across all channels can help them get to know you better. For example, a theater or booking agent may be intrigued to learn if you regularly promote events and obtain high interaction.
Only include links to sites where you’re active, and demonstrate that you’ve built up a strong social media presence in a professional way.
8. Downloadable files for more information
Consider including additional files for download to ensure your EPK is succinct and easy to scan. The product page can have extra promotional images, a stage plot, or other elements.
You may also make a downloadable version of your press kit and include it as a file in your EPK for further information.
9. Contact information
Finally, add your contact information to your EPK to ensure that you’re easily accessible for further questions or follow-up information. This might be your email address, as well as anybody else who collaborates with you.
A digital press kit should have all of your information on one page and be simple to read.If someone is interested in your work, they will not want to sift through all of your social media sites to find out what they need.
Make it simple for people to hear your music and hire you as a musician by keeping all of your media assets in one location. Use your EPK as a valuable marketing tool by updating it on a regular basis.