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Will YouTube’s Payouts Satisfy The Music Industry?



According to a recent statement from Google, the music business has received $4 billion in payouts from YouTube over the previous year. Is it possible for this to become the music business’s permanent golden child, rather than its frequent bête noire?

YouTube was once the music industry’s primary target. While there is no doubt that YouTube’s subscriber count has grown in popularity, many major music labels were unhappy with the company and its owner Google because it claimed safe harbor exemptions to avoid compensating rights owners far more for its streaming content. The term “value gap” was coined to describe the difference in price between services and merchandise. They loathed it. They were furious about it. They used to call  it “value theft.”

When Lyor Cohen took over as YouTube’s worldwide head of music in 2016, he was adamant about keeping the conversation about the value gap under wraps.

He wanted to concentrate instead on how YouTube was a significant marketing, promotion, and revenue partner for the company – stressing their bright and symbiotic future rather than dwelling on present monetary disputes.

In a very aggressive way, Cohen’s charm offensive was blunt (he has a long-standing reputation for speaking frankly and rarely holding back) , and part of his “recalibration” of the discussion was to publish regular blogs about what YouTube paid out. The motto was “transparency.”

He also emphasized in interviews that the music business should stop focusing on the value gap and instead highlighted why he felt it was an important component of the ecosystem. His claims had a significant impact, with most of his blogs and interviews generating a great deal of discussion. Bodies in the music industry quickly put out statements that questioned or condemned his assertions.

As a result, the cycle was repeated.

Apple and Spotify wanted to make the most of this PR battle on YouTube by positioning themselves as more ethical participants. Although there have been several prior instances when pop artists criticized Spotify and Apple Music for, in their view, underpaying artists. In this conflict, no one was free of blame.

In this most recent blog, YouTube and Cohen want to emphasize the service’s economic benefit to the music business. It repeats the figure of $4 billion several times and specifies that only 30 percent of that amount was based on user-generated content (i.e., videos with music inside, in which the rights holders have claimed their due royalties). While the bulk of income comes from legitimate videos, it does not distinguish how much came from its ad-supported business, which pays a reduced royalty rate, and how much came from its subscription-based business, which pays a greater royalty.

There’s also no way to tell how much of the $4 billion will be paid out to record labels or artists and music publishers or songwriters.

The music business, as usual, will have more concerns than YouTube has provided answers for.

Cohen’s website is just as exuberant as it can possibly be, with words like “a golden era for the music industry” and how YouTube is “continuing to innovate with direct-to-fan items such as ticketing, merchandise, memberships, paid digital goods, and virtual ticketed events.”

His tone will be analyzed: He self-mockingly claims that his 90-year-old mother is still unsure what he does for a job (a phrase he has previously employed); “my good friend Chuck D” is mentioned; and he expresses an interest in establishing a sustainable company for fresh artists so that “the next Kurt Cobain won’t have to quit his day job.”

But this is not the most important part.

For a while, YouTube got almost all of the blame from the music industry. It was just waiting for things to change and for someone else to take the spotlight.

The wheel, as is its nature, eventually turned – accelerated by the pandemic and acts’ failure to tour – and Spotify became the new public enemy number one, with the #BrokenRecord campaign in the UK and the Justice At Spotify movement in the US putting Daniel Ek, co-founder and CEO of Swedish streaming company Spotify, on notice.

This latest YouTube blog from Cohen takes place in a different realm to the one where his previous blog was posted. Now, Spotify is the most popular source of offense.

The news comes after the UK parliamentary inquiry into the economics of streaming in January. While every audio DSP was subjected to a barrage of criticism, YouTube wasn’t completely unscathed.

For the time being, at least, it does not have to confront the fury of songwriters and musicians to the same degree as Spotify presently has; but it will only be a matter of time before that changes.

In the end, what matters is that YouTube’s statistics today don’t matter: the music business will continue to insist that it should (or, rather, it could) be a lot higher.

So the cycle continues.

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What Louis Tomlinson Thinks About A Possible One Direction Reunion



After breaking out in the media with hits such as “What Makes You Beautiful,” “Story Of My Life,” “Best Song Ever,” and more, 1D took the world by storm (via Digital Spy). However, in 2015, the boy band shocked their devoted followers when they announced that they will be taking a break. According to E! News, the group shocked their fans by announcing that they would go on hiatus in 2015. After Zayn Malik announced his intentions to leave 1D, the band decided to disband in order to focus on their own solo projects.

“They are great friends and fully support one another,” a source said of the group. “They are very aware that they are able to work on their own stuff as well as remain together. This is an exciting time for them creatively and as a group.” However, it appears that at least one member of One Direction was in opposition to the split.

Before the break, Tomlinson told The Guardian that he was feeling optimistic about the band. “In the last year of One Direction, I was probably the most confident I ever was,” he said. “And then it was: ‘OK, hiatus!'” He acknowledged that he struggled against it, but ultimately lost.

Since then, One Direction has yet to record any new music. The group’s future, on the other hand, appears promising.

Did Louis Tomlinson hint at a possible 1D reunion?

According to Cheat Sheet, since announcing the group’s hiatus in 2015, One Direction members have been working on their solo careers and other activities like beginning families. Louis Tomlinson recently spoke out about a possible reunion and left fans wondering if there could be hope for the group in the future, despite Harry Styles, Niall Horan, Liam Payne, and Zayn Malik all remaining quiet on the subject of a reunion.

In 2021, Tomlinson took part in the WIRED Google autocomplete challenge, answering queries about himself that fans most search for on the internet. He went through his tattoos, color of his hair, eye color, and more before finally getting to One Direction. When asked about the group he replied, “Good time in my life. Hopefully, we come back.” The return of an iconic logo inspired fans to believe that perhaps, just maybe, the band was reuniting. Fans also noticed that when Tomlinson referred to 1D as the band he “is” in before correcting himself to say “was,” he made a minor slip of the tongue.

Could Harry’s comments be hinting at a One Direction reunion? Despite the fact that it appears improbable for now, fans have not stopped hoping for the group to reunite and create new music in the future.

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This Is How Elton John Got His Name



Elton John is one of the most famous names in modern music, with his distinctive appearance and voice, as well as instantly-recognizable songs. It’s difficult to find many individuals who haven’t heard Elton John, better known as “The Rocketman,” thanks to his signature song of the same name. In fact, the Elton John biopic film released in 2019 was called “Rocketman” because the word is so easily identifiable with John (via IMDb).

However, prior to his career as “The Rocketman” and even before he earned the moniker “Elton John,” he was known by a different name. He actually went by his birth name, Reginald Kenneth Dwight, and dropped out of school at the age of 17 to pursue a music career (via Biography). He eventually changed his name because he was becoming more successful, however even the film documenting his life didn’t get his change of name right.

Elton John chose a new name on the fly

The film “Rocketman” tells audiences that Reginald Kenneth Dwight changed his name to Elton John after meeting John Lennon, the famous Beatle. Lennon, on the other hand, had nothing to do with how Elton John got his name. Another singer known as John also existed.

According to a 1991 interview with Rowan Atkinson, Reginald Dwight was a member of the group “Bluesology” and decided to go it alone, hence the name change. He said he chose the name Elton after a saxophone player in the group because he wanted to branch out on his own. In a 1990 interview conducted after the release of his CD box set entitled “To Be Continued…”

“I was in Bluesology, and we were coming back from a Long John Baldry gig somewhere, and we got a bus from London airport to London and someone said, ‘We’ve made it now, so what are you going to call yourself?'” John said (via The Wrap). “The saxophone player in the band was called Elton Dean, a very good jazz sax player, and the only other Elton I could think of was Elton Hayes, who recorded the song ‘The Owl and the Pussycat.’ So I took ‘Elton’ from Elton Dean and ‘John’ from Long John Baldry. I wanted to choose a name that nobody had, and it was as quick as that.”

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Fans Think Britney Spears Is Pregnant According to Them



When Britney Spears updated her Instagram Story, she may have started a rumour about herself. The singer and her partner Sam Asghari are relaxing on Maui, Hawaii at present. While posing for photos with her adoring public, Spears revealed that lately she hasn’t felt too well (via Fox News).

“I think I have a small bug … the only thing that is similar to this feeling is when I was pregnant…” the star wrote as a caption to the clip. She continued, “it’s the nausea that is the worst … It’s like I can’t wake up so I go to the gym trying to wake my system up !!!”

Spears continued her post by writing, “It’s like clockwork … I break my first sweat then I go to the bathroom and throw up… it’s absolutely horrible but then I stay at the gym because I don’t want to go home and lay sick in bed …. I keep going and [at] night I go dancing and my system starts to get clarity … Dude … this has been going on for a month and if someone has this you’re not alone !!!”

Following her return to Instagram, fans immediately started speculating about whether she is expecting again, with one user writing, “She’s pregnant again.” “Awwww baby on the way.” “Morning sickness my dear,” echoed another fan.

More Spears fans were reacting to her tweet about pregnancy on Twitter.

She has confirmed that she wants to conceive again

The celebrity’s message about being sick for a month caused Twitter to go wild. “Britney girl…your nausea has lasted for a month and the only other time you felt like this was when you were pregnant???? who’s gonna tell her?” asked one fan. “I think it’s time to get a pregnancy test PLS,” someone else tweeted.

The rumor mill was still in operation, with another individual adding, “Girls Britney is pregnant. Throwing up every morning for a month…. And she even said herself she’s never felt like this except when pregnant….”

Although she enjoyed her first title, Spears is still determined to have another kid. As the whole world heard during her conservatorship hearing as she tried to terminate it, Spears, who is a mother of two adolescent sons, wants to conceive another child. “I want to be able to get married and have a baby. I was told right now in the conservatorship, I’m not able to get married or have a baby. I have an IUD inside of myself right now so I don’t get pregnant,” the pop star testified. “I wanted to take the IUD out so I could start trying to have another baby. But this so-called team won’t let me go to the doctor to take it out because they don’t want me to have any more children,” she said (via Billboard).


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