Roblox and Insomniac, a worldwide platform that connects millions of people through shared experiences and electronic music event producer and promoter, are bringing the world’s largest dance music festival, Electric Daisy Carnival (EDC), to the metaverse. EDC Las Vegas 2021 will be the first music festival to take place on Roblox, which is why it has been dubbed “the world’s largest virtual event.” Fans can participate in the metaverse during the Electric Sky festival from October 23 to 25, with a virtual pre-show event airing on October 22. The World Party area is now open for business.
Fans will be able to submerge themselves in the wonder of EDC’s globally renowned festival stages and locations such as cosmicMEADOW, circuitGROUNDS, Camp EDC, Pixel Forest, and more at the first-ever persistent music event on Roblox. Virtual EDC attendees will have a sneak preview of the kineticFIELD stage design, which will match the festival’s theme. The World Party metaverse will provide virtual stages where fans who were not in attendance at the real event can watch and listen to performances. On October 22, the pre-show for Performances will start at 4:00 p.m. PT in a limited capacity ahead of the main show beginning on October 23 at 3:00 p.m. PT, with most EDC sets going live the day after that. The artists will also hop into the world through server switching, which will take place throughout the event, and they’ll participate in meet-and-greet sessions inside World Party.
To work together with a metaverse leader like Roblox is an incredible opportunity for Insomniac. “It’s really inspiring to see how Roblox helps kids from all around the world come together through art and experience, and we’re always working hard to achieve that goal with our partners at Insomniac,” says Pasquale Rotella, Founder and CEO of Insomniac. ” “This is an amazing opportunity for me to take my creativity and inspiration from EDC and other festivals and events to new heights. Bringing our vision to reality digitally, as well as opening up the wonder and magic of EDC to anybody, no matter their age, anywhere in the world. ‘All Are Welcome Here,’” we say at EDC. We couldn’t agree more.”
“Roblox continues to lead the field in bringing cutting-edge, immersive music experiences to the metaverse, and we’re excited to work with Insomniac, who will be the first to launch a permanent festival virtual world on the platform where they’ll host this week’s EDC, one of the world’s largest music festivals.” said Jon Vlassopulos, Vice President and Global Head of Music for Roblox. “We’re thrilled to be able to offer even more fantastic permanent music worlds like this one in the months ahead as we continue to assist the music business engage with its worldwide audience in new and innovative ways,” the announcement adds.
In collaboration with Wonder Works Studio, creators of the best-rated Overlook Bay experience on ROBLOX, EDC 2018 will include five ‘party all-night tents’ inspired by this year’s festival topic, with over 50 artists — including Kaskade, Zedd, Alison Wonderland, Louis the Child, Slander b2b2 said the sky and Rezz — streaming their concerts from virtual stages. Over 25 distinct accessories may be obtained by combining virtual Kandi — popular bracelets sold at festivals — with different outfits to customize and express one’s own style, and simply attending the World Party is all it takes to win actual and virtual prizes. The main attraction will be a 4-D cinema experience, which will transport visitors to the world of Camp EDC. Mini-games will be included in the area that allow people to speed through the huge environment, collect cuddly creatures, dance battle with friends, and build their own campsite at Camp EDC – the festival camping ground.
“We couldn’t have been more delighted when Insomniac approached us to bring their music festivals to the metaverse,” said Wonder Works Studio’s Chief Executive Officer Zachary Letter. “We combined our Roblox expertise in creative world building and game mechanics with Insomniac’s imaginative vision to create the #1 place on Roblox for dance music fans to hang out every day!”
Roblox enables users to connect and share music with their friends in an immersive way.Roblox is a platform that allows artists and labels to engage and attract millions of followers while also monetizing brands with virtual goods and VIP experiences all in the metaverse. Artists wanting to market their music and reach new followers may now use virtual festivals as table stakes, thanks to the Roblox Music experience, which includes a wide range of musical activities from persistent spaces and point-in-time events, listening parties and launch parties, virtual concerts, and now virtual festivals.
Insomniac produces some of the most cutting-edge, immersive music festivals and performances on the planet. Large-scale art installations, theatrical performers, and next-generation special effects, coupled with state-of-the-art lighting, pyrotechnics, and sound design, captivate the senses and inspire a unique level of fan interaction. The company’s top priority is the quality of the experience.
For over 25 years, Insomniac has organized more than 2,000 festivals, concerts, and club nights for 6.9 million people around the world. Electric Daisy Carnival is an electronic dance music event that takes place annually in Las Vegas, Nevada. The event draws more than 525,000 people over three days and is the world’s largest dance music festival.
Pasquale Rotella founded the company in 1993 and has maintained a base in Los Angeles since then. In 2013, Insomniac joined forces with Live Nation, a worldwide entertainment firm.
Since its inception, Insomniac has been a pioneer in the dance music industry and were the first event company to fuse theatrical performers with electronic music. The company has showcased a wide variety of electronic dance music artists from different styles including house, trance, techno, bassline, drum and bass, rock and many other genres.
If you have not experienced Electric Daisy Carnival in LAs Vegas or through the Virtual Reality Experience in the metaverse, watch Insomniac’s teaser video about it. It really is the experience of a lifetime!
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