For anybody in the live music industry, social media is a must-have tool. It’s the main method for the audience to interact with your shows, as well as how you connect with your fans. But there’s a downside to social media’s popularity. Scammers have swarmed to social networks, particularly Facebook Events, in order to dupe dedicated fans who missed out on show tickets by selling bogus event passes.
It’s critical that everyone in the business understands the telltale signs of a fraudster attempting to sell tickets they don’t own. By detecting these indicators of online ticket fraud, you may improve concert protection while lowering the chance of fraudulent tickets for your event.
In posts and comments, there is often a lack of natural language.
The tell-tale sign of an online ticket scam is that the seller frequently uses language that seems strange. While grammatical perfection isn’t required on social media, certain words might clue you in to fraud. You can also use Google Keyword Planner to find out what keywords the seller is targeting. For example, if you notice that the seller uses particular words or phrases that seem unusual — even though English isn’t their primary language. If you discover that this odd language is used in many postings or comments from various sellers, it’s likely you’ve encountered a ticket scammer.
Look out for misspelled words while researching online ticket sales. While we all make mistakes in spelling, if the name of the event, artist, or venue is incorrectly spelt, it might indicate that the ticket was generated through fraudulent means.
It’s all about the profile specifics.
You’ve discovered a fantastic ticket offer on the internet, but you don’t want to get taken advantage of. Do some research on the vendor before sending any money or purchasing the tickets. Check the seller’s social media presence and avoid anyone who doesn’t have a picture or has a blank profile. No biographical information, a profile that doesn’t include the city they reside in, where they’re from, or anything else is suspicious. You want to be sure you are buying from a real human. workplace, relationships, photos and posts are all indications of a real profile. It’s essentially a clean profile with only minor variations in the profile and cover photo. It’s quite probable that they made an artificial account to carry out their online ticket scam.
Pay attention to how the ticket vendor wants to communicate with you. In a ticket scam, the seller is likely to be pushy and request that you contact him or her immediately and directly, perhaps even off of the website where the tickets are being offered. You might be given a strange URL in order to pay. If it sounds too good to be true, it is probably a scam.
There may be no such thing as too much information when it comes to fraud detection. Neither off-kilter English nor curious-looking data is enough on its own to identify a scam. If the facts don’t fall together — and something doesn’t feel quite right – trust your instincts.
Prevent frauds from reaching your audience.
If you operate a venue or host shows, keep an eye on social media (especially your Facebook events) frequently and closely. If you’ve sold out your high-profile event, be extra cautious; impostor ticket sites for your event and event ticket frauds are probable and more likely.
to prevent your audience from seeing them, remove fraudulent postings as soon as they appear. Keep a closer eye on things as the event draws near, since scammers will be more likely to operate when fans are most eager. While you’ll undoubtedly be busy on the day of the event organizing details, don’t allow scammers take advantage of it. Scammers will frequently post in the days leading up to an event and on the day of the event as a last-ditch effort to defraud prospective attendees. Report suspicious postings to social media security sources.
Then, to make sure fans aren’t taken advantage of, go one step further. Use a ticketing platform that provides verified resale services to partner with them. For example, Eventbrite works with Lyte, a secondary ticketing partner that aims to make the process of transferring tickets to fans who can’t attend a show and fans who missed the initial sale easy and safe. Fans will have no motivation to take risks on suspicious-looking transactions once they know they can trust a trustworthy venue to buy and sell theirs.
Discover additional methods to prevent internet ticket fraud in this section. QR codes can also be used to scan tickets, making it more difficult for fraudsters to fake them. Make it clear where you’re selling tickets when marketing your event so that people don’t get confused and end up on phony sites. You may also recommend reputable ticket resale companies to protect consumers from fraudulent ticket sites.
Fraudulent ticket sales can have a negative impact on both potential attendees and the reputation of your event, regardless of who is responsible. Don’t forget that ticket fraud can happen for both online events and in-person performances, so learn how to secure your next event. Then, use these strategies to keep yourself safe from ticket scammers by learning how to prevent ticket fraud.
You must be logged in to post a comment Login