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How the TikTok Algorithm Works in 2021



The highly personalized TikTok algorithm that fuels the For You feed is what makes the app so addictive. Here’s everything brands need to know about how the TikTok algorithm works in 2021.

What is it?

The TikTok algorithm is a recommendation engine that determines which videos will be featured on your For You page.

The videos you see on your For You page will not be the same as those seen by other people. Because each user’s For You page is unique, no two users will view the same films on their pages, and the movies you view may fluctuate over time based on your viewing preferences and even your current mental state.

TikTok For You has an algorithmic architecture based on what it calls a “feed-like experience.” Here’s how TikTok itself describes the TikTok For You page algorithm:

“A stream of videos curated to your interests, making it easy to find content and creators you love … powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user.”

How does the algorithm work?

The algorithms used by social media platforms were previously kept secret. It’s only natural that the recommendation system, which is a proprietary technology that makes each social network distinct, would be kept under wraps.

The algorithm is one of the primary reasons why social media sites can entice us in, and keep us interested. TikTok doesn’t want spammers and other bad actors to be able to game the algorithm in order to gain more attention than they deserve.

However, as people have grown more suspicious of social networks’ inner operations, most platforms have revealed the basic functions of their algorithms.

Fortunately, it also means that we now have access to some of TikTok’s ranking signals, which are directly from TikTok. They are as follows:

1. User interactions

The TikTok algorithm, like the Instagram ranking system, takes into account a user’s engagement with material on the app in order to provide recommendations. What kinds of interactions are we talking about? Anything that gives hints as to whether or not the user enjoys certain types of content.

For example, your For You page recommendations are based on:

  • Which accounts you follow
  • Creators you’ve hidden
  • Comments you’ve posted
  • Videos you’ve liked or shared on the app
  • Videos you’ve added to your favorites
  • Videos you’ve marked as “Not Interested”
  • Videos you’ve reported as inappropriate
  • Longer videos you watch all the way to the end (aka video completion rate)
  • Content you create on your own account

2. Video information

Video information signals are based on the stuff you typically look for on the Discover tab, while user interaction signs are based on how you interact with other people on the app.

This can include details like:

  • Captions
  • Sounds
  • Hashtags
  • Effects
  • Trending topics

3. Device and account settings

These are TikTok’s optimal settings. They do, however, have somewhat less impact on what you see on the platform than user interaction and video information cues since they are based on one-time selection settings rather than active interactions.

Some of the device and account settings included in the TikTok algorithm are:

  • Language preference
  • Country setting (you may be more likely to see content from people in your own country)
  • Type of mobile device
  • Categories of interest you selected as a new user

What’s not included in the algorithm

The following types of content will NOT be recommended by the algorithm:

  • Duplicated content
  • Content you’ve already seen
  • Content the algorithm flags as spam
  • Potentially upsetting content (TikTok gives the examples of “graphic medical procedures” or “legal consumption of regulated goods”)

And here’s the good news for all new TikTok users, or those who haven’t yet built up a large follower base. TikTok does NOT base recommendations on follower count or on previous success with a high-performing video.

Sure, since people are actively seeking that material, accounts with more followers are likely to receive more views. However, if you create outstanding material that directly addresses your target demographic, you have the same chance of being featured on their For You page as any of the biggest TikTok celebrities.

Not convinced? Here’s waht Tik Tok said

“You may come across a video in your feed that doesn’t appear to … have amassed a huge number of likes…. Bringing a diversity of videos into your For You feed gives you additional opportunities to stumble upon new content categories, discover new creators, and experience new perspectives.”.

You want to be one of the new creators for your target demographic. Here are 9 tactics to help you accomplish it.

9 tips for working with the TikTok algorithm in 2021

1. Switch to a TikTok Pro account

TikTok has two sorts of business and creator accounts, depending on whether you’re a company or a creator. Having a Pro account isn’t enough to get your videos on the For You page, but it is an essential component of understanding the TikTok algorithm.

That’s because a Creator or Business account gives you access to metrics and insights that can assist you with your TikTok approach. If you want to develop content that your audience will like and interact with, it’s important to understand who they are, when they’re active on the app, and what type of material they enjoy.

Here’s how to convert to a TikTok Business account:

  1. From your profile page, tap the three dots icon at the top right of the screen.
  2. Tap Manage account.
  3. Select Switch to Business Account and choose the best category for your business.

2. Find your subculture

It’s critical to connect with people on all social media platforms in existing communities. However, because of the TikTok algorithm, this is an even more crucial step for the app.

For You is the only option since unlike on other social networks, where people spend a significant amount of their time interacting with accounts they already follow, TikTokers spend most of their time on the For You page.

If you can tap into an existing community—or subculture—you’re more likely to be amplified to the right audience. Fortunately, TikTok subcultures gather around hashtags (more on those later).

Understanding your most valuable subculture can also help you create content that connects authentically with TikTokers, creating greater credibility, brand loyalty, and even more exposure.

3. Maximize the first moments

TikTok is a lightning-fast platform. This is not the place to put an introduction before getting into the meat of your video. Your film’s hook must entice people to stop scrolling and watch it in full.

In the first few seconds of your TikTok video, capture attention and demonstrate how beneficial it is to watch.

Opening a TikTok video with a strong emotion like surprise resulted in a 1.7x boost above content that started with a neutral expression, according to on data from TikTok advertisements.

4. Write an engaging caption

You have only 150 characters to work with when creating a TikTok caption. However, that isn’t an excuse to underutilize such a large area of real estate. A great caption explains why viewers should watch your video, which increases the number of interactions and completion signals sent to the algorithm.

5. Create high-quality videos specifically for TikTok

Isn’t it self-evident that low-quality content will not make it to the For You page?

You don’t need any expensive gear — in fact, your phone is ideal for creating genuine video. What you’ll need is decent lighting, a good microphone if possible, and some fast cuts to keep the material interesting. TikTok videos can be 5 seconds or 3 minutes long but try for 12-15 seconds to keep your viewers interested.

You must shoot in 9:16 vertical format. Videos shot vertically have a 25 percent higher six-second watch-through rate on average. This makes perfect sense since they take up far more screen real estate than videos shot horizontally.

Make sure the videos you create are meant to be heard with the sound off. Sound is “vital” for 88 percent of TikTok users, according to a recent survey. View-through rates for mid-paced songs that play at 120 or more bpm are greatest.

Use TikTok’s built-in features, such as effects and text treatments. “These native features help keep your content feeling native to the platform, which may assist you to get it on additional For You sites!” According to TikTok,

For the greatest algorithm TikTok impact, try experimenting with trending effects. TikTok identifies these within the effects menu.

6. Post at the right time for your audience

This is especially crucial for TikTok since it encourages users to interact with one another and share their videos. The algorithm considers active engagement with your material a positive sign.

Check your Business or Creator account analytics to see when your audience is using the app the most:

  • From your profile page, tap the three dots icon at the top right of the screen.
  • Tap Business Suite, then Analytics.

You may also use the web version of TikTok Analytics to access it. For additional information, check out our complete guide on how to make the most of TikTok Analytics.

Note: TikTok encourages users to post 1-4 times per day.

7. Engage with other TikTok users

TikTokers users report that they feel more connected to brands that respond to other people’s posts. It’s also critical to keep an eye on the comments on your own videos in order to build engagement signals that the algorithm sees.

TikTok has a number of features that are not available on other platforms, such as Duets, Stitch, and video replies to comments.

Stitch is software that allows you to combine and cut-and-paste content from other TikTokers into your own.

Users can collaborate in real-time by making comments to the original creator’s video and forming a duet.

You may use video replies to comments on your previous postings to produce fresh video material based on comments or inquiries.

Others may use your material in Duets and Stitch videos if you don’t change the default settings on TikTok. To alter this for any particular video, open Privacy Settings by tapping the three dots icon on the video, then make any necessary changes.

You can also turn off these functions for your entire account, but doing so would reduce the chances of other TikTok users engaging with your material, lowering discovery potential.

8. Use the right hashtags

Hashtags can aid your material’s performance in the TikTok algorithm by a variety of methods:

For You page hashtags

TikTok users have been known to use the hashtags #fyp, #foryou, and #foryoupage in an attempt to appear on the For You page. TikTok won’t say whether these are effective, but given how many accounts utilize them, they’re worth a shot, as Chipotle suggests in this article.

Trending hashtags

To discover popular hashtags, go to the Discover page, then select Trends from the top of the screen.

Keep an eye out for hashtags that are relevant to challenges. Hashtag challenges are a fantastic method to generate fresh material while sending the algorithm some good trend vibes.

Keep in mind: 61 percent of TikTokers like brands better when they develop or participate in a trend on TikTok.

You can also search for trending hashtags by region in the TikTok Creative Center. If you’re looking for inspiration, you can also see the top trending TikToks by region for the last seven or 30 days.

  1. Use trending sounds and music

66 percent (66%) of TikTokers like brand videos featuring popular or trending songs, according to the poll. And, as we’ve previously stated, taking part in any trend is a smart bet when aiming for the For You page.

What’s the best way to figure out which songs and sounds are currently popular?

Tap the + icon at the bottom of the TikTok home screen, then Sounds on the Record Video page. nOn a PC: Click Start then select All Programs > Adobe Audition 5.0 from the drop-down menu.

You may discover which sounds are trending among your target audience by reviewing TikTok Analytics. This data may be found in the Follower tab.

There’s the breakdown on Tik Tok algorithms and how it might help you build your social goals.

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Vinco Ventures Co-CEO Ted Farnsworth Sets The Record Straight On ‘Hostile Takeover,’ Sends Message To Shareholders



*This interview has been condensed for clarity*

Recently-appointed Vinco Ventures co-CEO Ted Farnsworth apologized today to shareholders after “rogue” independent director John Colucci accused the veteran executive of planning a hostile takeover and made a series of false statements in an unauthorized company press release.
Farnsworth via his ZASH Global Media and Entertainment Company created ZVV Media Partners, a joint venture between Zash and Vinco Ventures, and delivered the joint venture’s most prized assets. ZVV Media Partners acquired AdRizer, a leading ad-tech publisher and analytics solution with a focus on revenue attribution, and Lomotif, the rapidly-growing video platform rivaling Tik Tok.
Unhappy with the delays in finalizing the joint venture (Farnsworth feels the independent directors were “dragging their feet”), the 60-year-old financier and entrepreneur was nominated to the role of co-Chief Executive Officer to “shepherd” through the close.
A July 22 8K (SEC EDGAR) filings confirmed Farnsworth was elected as co-CEO of Vinco, Lisa King was elected as President of ZVV, which holds prized assets of ZASH, Lomotif, and AdRizer, and Colucci was voted to step down as an independent director.
On this day, Vinco (BBIG) was trading at $1.10. But now, after Colucci saw the appointment differently and accused Farnsworth of masterminding a so-called hostile takeover, shareholders have seen the stock price implode hitting a 52-week low (0.79) at the close of trading on July 26 (down -55.25% year-to-date).
In an unauthorized company press release issued by Colucci, it claimed a number of executive level officers were fired and made erroneous statements about the company’s finances.
Breaking his silence on the matter, Farnsworth told Feed Layer in an interview: “First of all, let me apologize to the shareholders of Vinco Ventures. I mean, it looks like a circus is going on here.
“This deal has been out there for a year and a half, and I believe the Vinco shareholders have a right to know what’s going on. The delay is just too long.”
According to Farnsworth, Colucci — a 42-year-old with seemingly no public company experience — joined the Vinco board as an independent director to explain data to the other board members. He started in the role around six weeks ago and approximately two weeks in, the board hired one of the top independent legal firms to investigate Colucci’s independence.
“We hired one of the top firms in the country and they came back with serious reservations,” Farnsworth said, claiming Colucci refused to cooperate fully with the independent counsel and so was marked by the law firm as a “negative inference,” and they did not believe he was independent.
“Our corporate counsel sent out a letter to the company saying Colucci needed to step down as independent director immediately because we believe he doesn’t qualify as an independent,” Farnsworth continued, adding he believes Colucci did not disclose certain third-party transactions.
“It’s about the disclosure. The bottom line is it was a lack of disclosure so when our lawyers said to have him step down as independent director and take an administrative leave of absence, instead, he authorizes a press release without required company approvals.
“People might say Colucci can be a very charming guy and I would agree, but smart people see right through that.”
Farnsworth admits he was concerned by Colucci’s disturbing behavior in the build up to the public smear against him, and says he thinks Colucci’s lack of experience in the complex world of public companies, rules of NASDAQ, SEC regulations and laws, is behind the sudden coup attempt.
“Fast-forward to where we are today, John Colucci is not qualified to be an independent director. Especially if he’s claiming to be CEO. He’s sitting here just blocking the company right now from getting work done and damaging shareholder value for the shareholders of Vinco Ventures,” Farnsworth said.
“Then he comes out with this accusation of a ‘thwarted hostile takeover from the Farnsworth Group.’ Well, if you know Wall Street, a hostile takeover is when they come in to buy your company and management doesn’t want you in there. This deal has been out there for a year and a half and it can’t be hostile because I was the one who raised the money and brought in all the assets – Lomotif, AdRizer, etc. – and closed on these. So there’s no way that’s hostile.”
Farnsworth said employees of Vinco started a petition about refusing to work with Colucci.
“The only ones that are suffering here are the Vinco shareholders. That’s really troubling to me where they have a right to know what we’re doing, how it’s going to happen, how we’re closing. I can tell you certain documents have been with the independent directors for the last several months to close these things out. It’s just a game they’re playing and now I’m calling them out on it because the company is owned by the shareholders. It’s not owned by John Colucci.
“When you look at it, it’s really him doing a hostile takeover. This is all about his ego and it really is a power grab.”
In response to the unauthorized press release that Vinco immediately took it down from its investor relations website, Farnsworth said: “John Colucci has run rogue. I’m still co-CEO as long as the shareholders will have me as co-CEO, I’ll be there. The chairman Rob Vanderbilt is still chairman of the company and as long as they keep him there and Lisa King, she’s still a director.”
“We are here for the Vinco shareholders supporting anything they stand for. If anything changes I’ll be the first one to tell them.”

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The Real Deal on a Four-Day Workweek



For many people, it’s difficult to imagine a work week that doesn’t begin on Monday and end on Friday. For decades, millions of people across the world have built their week around Monday through Friday. However, as the pandemic continues to change Americans’ attitudes toward work, many are reconsidering how they may balance work and life.

After all of this research, I discovered that the concept of a five-day workweek was first proposed as early as the 1860s by many labor organizations in the United States seeking to pass legislation for an eight-hour working day. The Fair Labor Standards Act was amended in 1938 to limit the workweek to 40 hours per week, which resulted in the Monday through Friday, five-day work week that is well known today, according to Business Insider.

Despite the passage of this law, many individuals are still compelled to work more than 40 hours per week. According to a Gallup poll conducted in 2014, the typical salaried employee put in around 49 hours each week. Furthermore, according to Vox, workers are still clocking more than 40 hours per week even during the COVID-19 epidemic. Many people feel that achieving a work-life balance is difficult because they are either working from home or doing a hybrid arrangement that includes both in-office and at-home work.

A four-hour workweek might be in your future

In the previous decade, businesses and nations all over the world have started to reconsider the five-day workweek. More than 2,500 Icelandic employees were involved in a research in 2015 and 2019 that introduced them to a four-day workweek rather than the usual five-day week. The study’s findings suggested that those who took part in it reported feeling less stress and a better work-life balance, while their employers claimed that their productivity remained the same or improved. Many other countries around the world, such as New Zealand, Singapore, and Spain, subsequently looked into mandating a four-day workweek as a result of these studies. According to The Guardian, several American businesses, including Bolt Electric and Panasonic Electronics, are already adopting the four-day workweek. Microsoft, which offers a four-day workweek for its workers in Japan, states that the four-day workweek has boosted output by 40%.

Although many individuals tout the advantages of switching to a four-day week in place of a five-day one, the United States government has yet to push through any legislation establishing such a schedule in the country.But this may soon change, as more effort is put into protecting employee rights. The Great Resignation, which has seen millions of Americans leave their jobs in the past year, and the current movement for worker rights that has necessitated wage increases in many states have the potential to push forward further workplace reform in the near future, according to Vox.

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The Best Valentine’s Day Gifts for Every Stage of Your Relationship, According to a Matchmaker




Rori Sassoon, a celebrity matchmaker and relationship expert, reveals the ideal Valentine’s Day presents for every stage of your love affair.

Valentine’s Day might be a significant event, especially if you’re new to each other. If you’re stumped as to what to get your lover this year, we’ve got you covered. Rori Sassoon, a celebrity matchmaker, offered us her top V-Day present ideas and you’ll want to check them out.

“When shopping for a Valentine’s Day gift, keep in mind that the gift is as big of a deal as your partner places on gift giving,” Rori shared. “Maybe they’re a fan of quality time over a luxury gift. Take that gesture of love and perhaps put it toward a shared experience. Most importantly, while you might strive to be the ultimate gift giver, stay within your means. If you have anxiety about being able to afford something over budget, rethink how you can find a similar item at a price point you’re comfortable with.”

Choosing the ideal present for your spouse on Valentine’s Day may be a difficult task, depending on where you are in your relationship. After all, if you’re just getting acquainted with someone, the presents you give won’t be at the same level as they’d be after a year.

Rori offered some advice on the finest types of presents to get your partner for each stage of your relationship, and we compiled a list of pointers to assist you get started.

It is good to note to learn your partners love language to help know what is the best gift to give to your partner.

Just Started Dating

When you’re starting to date someone around Valentine’s Day, you want to make a point of demonstrating that you care without being too cheesy (if that’s the case). Give them a card and a trifle. You’re indicating that you’d like to continue seeing them without unintentionally making them feel overwhelmed. Have a wonderful Valentine’s Day. However, keep in mind that there’s no need to be excessive—you’re just getting to know this individual.

We’re Not Really Strangers Card Game – 100% Realism Expansion Pack

This 50-card expansion pack for the wildly popular We’re Not Really Strangers Card Game was created for first dates to the “What are we?” phase of the relationship. It comes with all kinds of questions you’ve been dying to ask like “When’s the last time you ghosted someone and why?” and “What was the first thing you you noticed about me when we met in person?” It’s a great way to get to know your new love interest.

You Be My Valentine Pop-Up Card from YouBeBeloved is a lovely expression of love.

Lovepop has a variety of fun pop-up Valentine’s Day cards that are perfect for newly dating couples like this “Whale you be my Valentine?” card. All the options are really fun and colorful. You’ll definitely put a smile on their face.

We’ll See Where This Goes – Casually Dating

If you’re in a relationship or anything more casual, avoid wrapping gifts. Instead, create the ambiance for a raunchy night — lingerie, candles, romantic music, and maybe a sex toy or two. On this lovey-dovey day, capitalize on your physical attraction to each other. There’s no need to spend a lot of money on someone you don’t know if there’s going to be a long-term connection with. Have fun!

Tease Or Tumble Tower Game

The Tease Or Tumble Tower Game, which is simply a more grown-up version of the same thing, may be played by adults. Each brick has a hot question or activity such as “Remove an article of clothing” or “Massage your spouse for one minute.”

Box Of Dares

This box of challenges was created for couples at all stages and is especially enjoyable for individuals in a “where do we go from here” scenario. It includes 100 cards with dares that range from flirty to erotic, along with a box of 100 stickers.

Dating for at Least Six Months

When you’ve been dating someone for six months, it’s rather obvious that you care about each other. You want to give a gift that demonstrates the kind of giver you are. Gift-giving is one of love languages, and you should attempt to combine equal measures of sexy, fun, and thoughtful into your present. Regardless of the item, keep quality first! Consider a private spa trip or a concert at six months. Shared events will just bring you closer together.

Amorous Arcana: Valentine’s Tarot Lesson & Reading

What’s in store for your relationship in the future? Let the cards be your guide. This Valentine’s Day tarot lesson and reading will stay with you and your spouse forever. You’ll have the opportunity to do a tarot reading while Holly, the instructor and reader, assists you in interpreting the cards. If you already have a tarot deck, the procedure alone costs $25. If you don’t have one, a package including a deck and guidebook can be purchased for $50.

Tickets to a Concert or Event

If you want to give them something they’ll like, get them a ticket to a game, concert, or other event. It will be a shared experience that both of you can enjoy.

Committed for at Least One Year

If you’ve been with someone for a year, there’s always that lovely bright ring to it. You’re likely in love, and you see a hopeful future together. Purchase an outfit together for Valentine’s Day on a shopping trip. If you have a partner who is clueless about fashion, assist them in finding some trendy shoes or a designer belt.

Custom Couple’s Sweatshirts with Embroidered Roman Numeral Date and Initials

If you’re looking for a fun Valentine’s Day present for your significant other, consider getting them a pair of matching sweatshirts from Etsy. You may personalize it to include your initials, a date, and a heart. The New Bedtime Storybook by Leachco has a selection of colors ranging from black to white, light pink, navy, and gold. It’s a must-have for couples that have been together for at least one year.

Vertical and Horizontal Spotify Code Couples Necklace

What’s the song that holds a special meaning for you and your significant other? This personalized Spotify code necklace will always keep it close to your heart. The two necklaces are made of copper, and they’re ideal for keeping your favorite song on repeat. They’ll contain the Spotify code to your song so you can quickly scan and play whenever you want. You have the option of receiving them in rose, gold, or silver.

Long-term Relationship

When you’re in a long-term relationship, you’ve celebrated many Valentine’s Day occasions. You know what your partner wants at this point. If your partner likes jewelry, add something to their collection. If your partner can’t say no to a watch, give it to them. Regardless of the price tag on the present, make sure to include a thoughtful note. Words of encouragement might be the most appealing turn-on. Your fire never has to go out!

Personalized Dinner Spinner Date Night Idea Board

Have you ever found yourself in a situation where it takes hours to figure out what to eat because one spouse is unable to make up his or her mind while the other is great with “whatever”? The Etsy-made personalized dinner spinner board can assist you with this. It’s completely alterable, and you can pick your own names and favorite restaurants. You’ll be wondering why you didn’t get it sooner once you have this!

Personalized Ticket To Love Box

If you enjoy the concept of love coupons, this outstanding personalized ticket box takes it to a new level. You may pick from 40 ticket themes ranging from “Free Back Rub” to “clothing-optional adventures,” and the box can be personalized with your partner’s name. It’s both amusing and distinctive.

The ideas are endless, but really the key is the more thoughtful the gift the better. As well as a gift that makes your partner feel like you really know them. Getting them a gift that is simple that you know is something related to what they like can be the meaningful.

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