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5 of the Best Makeup Brands We’ll Never Grow Tired Of.

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There are so many different makeup brands on the market—not to mention a slew of new ones launching every day—that it might make even the most seasoned beauty editor dizzy. The result is that there are more options than ever before; we promise there’s a brand for everything, whether it’s liquid or powder cosmetics. We’ve put up a list of the greatest makeup companies we’ve seen, ranging from OG classics to exciting newcomers.

If you’re looking for a new beauty brand to try, then keep reading because we’ve compiled the top 10 best makeup brands for your consideration.

1.Armani Beauty

The brand: This luxury beauty brand, which is also a major player in the world of fashion, has been ever since it first debuted in 2000. The cosmetics are inspired by fashion and have the same timeless, classic feel to them as well. Yes, Mr. Armani himself is hands-on with ICYW.

The hero product: Giorgio Armani Luminous Silk Foundation is an iconic complexion product that’s been around for decades, with a solid cause why it’s a true cult classic, a must-have for professional makeup artists and loyal consumers alike. It’s surprisingly adaptable, easy to shear out, or build up depending on how you use it, yet it always provides a smooth, velvety feel. This was the brand’s first item and in celebration of their 20th anniversary, they’ve added 10 new hues to the range, bringing the total to 40.

2.Hourglass

The brand: Hourglass was founded in 2004, and since then, the company has been a cruelty-free business from start to finish. (They even go one step further, donating a portion of their earnings to an organization working to secure basic rights for animals.) They’ve got a long list of celebrity and beauty editor followers, and they’re always bringing out exquisite, high-performing goods in every area. It’s not surprising that new releases often sell out; on occasion, they’ve sold out in as little as 24 hours..

The hero product: Vanish Seamless Foundation Stick is one of L’Oreal’s most popular products, and it’s a breeze to use as a complexion perfector that stays in our makeup routine no matter how many other foundations we try. The creamy formula blends effortlessly and provides buildable coverage that works well over large areas as it does in small spots, thanks to its waterproof but weightless nature. The unusual triangular tip is a plus.

3.Fenty Beauty

The brand: Rihanna is no longer just a pop star to us; she’s become a mega beauty boss, perhaps even more so than she was as a musician. In 2017, she launched Fenty Beauty, based on her experience being sunburned while filming in the desert. Beautifully equipped with 15 years of cosmetic and skin care expertise, the brand’s primary product is its namesake makeup. Naturally, complexion items are a must-have for this company, which offers an extensive range of hues with its foundation. (PS: Her most recent launch, Fenty Skin, is also remarkable.)

The hero product: If you’re talking about it, Pro Filt’r Soft Matte Longwear Foundation is a must-try. Although the shade variety is remarkable (it now includes 50 hues), so is the makeup itself. Despite its full coverage and matte finish, it has a very light and smooth feel to it, blurring out flaws, lines, and generally making your skin look flawless.

4.L’Oréal Paris

The brand: Forget the beauty business; this is one of the world’s most famous brands, a worldwide behemoth with haircare, skincare, and cosmetics lines. The cosmetics lineup is jam-packed with cult-classic favorites as well as cutting-edge newbies that are always at a reasonable price.

The hero product: The best part is that their Voluminous Original Mascara doesn’t clump or flake, giving lashes up to five times more volume and never spidering. The tried-and-true choice, like all the rest, includes a lot of conditioning ingredients and is a must-have for many professional makeup artists.

5.Pat McGrath Labs

The brand: Pat McGrath is a legend, and arguably one of the most prolific makeup artists ever. She has worked with numerous companies before launching her own eponymous line in 2015 as a mainstay for fashion shows all over the world. McGrath is known for edgy, editorially style makeup that includes holographic shadows and gilded lips. This is a brand for gals who like cosmetics and want the same edgy, visually stimulating look.

The hero product: With this Skin Fetish Highlighter & Balm Duo, you may give your everyday skin a glassy, radiance-filled makeover. McGrath is famous for turning everyday skin into a gleaming, radiant marvel, and with this highlighter/balm duo you can too. The dual-ended stick comes with a transparent, ultracreamy balm on one end and a gleaming, equally creamy highlight. Use the two together for maximum dewy radiance or alone for added shine.

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Fashion

How are some makeup ingredients toxic?

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Although many cosmetics ingredients are safe, a number of popular ones may be dangerous to both the body and the environment.

There is no federal law in the United States that requires the Food and Drug Administration (FDA) to evaluate cosmetics. This implies that cosmetics other than color additives may include a variety of hazardous chemicals without limitation.

When a person applies cosmetics, those chemicals enter their circulation. People may breathe powders or consume certain cosmetics — for example, lip products such as lipsticks and glosses can include chemicals that researchers have linked to serious health problems. Some of these health problems include::

  • cancer
  • endocrine disorders, which affect the production of hormones in the body
  • developmental delays
  • neurological problems

The components in cosmetics to be wary of are discussed in this essay, as well as how to locate safer alternatives.

Some ingredients to avoid and why

The substances in the sections below may have hazardous effects on your health. People may wish to avoid items that include these chemicals.

Talc

Because of their inclusion in cosmetic goods that have tested positive for asbestos, the FDATrusted Source advised consumers to avoid utilizing them in 2019. These included talcum powder, which is non-toxic.

Talc can be found in a variety of cosmetics, including blushes, eye shadows, and bronzers. It absorbs moisture, gives an opaque finish, and prevents makeup from “clumping” in cosmetics. Talc, on the other hand, might be contaminated with asbestos; both talc and asbestos are natural minerals that frequently occur in the earth near one another. Asbestos is a known cancer-causing substance that can pollute unscreened talc used in cosmetics produced by manufacturers.

Triclosan

Over-the-counter cosmetics containing triclosan have been found in at least one study to be present. To reduce the likelihood of bacterial contamination, some producers add it to toothpastes, antibacterial soaps, and body washes.

Triclosan, a chemical found in many antibacterial soaps and other popular consumer goods like toothpaste, may be linked to thyroid hormone abnormalities and antibiotic resistance. Triclosan’s long-term effects on the formation of skin cancer are also being investigated.

There is still a lot of research to be done in order to determine the full impact of triclosan on human health.

It’s been prohibited from Whole Foods and is on track to be banned from CVS, Rite Aid, and Walgreens in the future.

Lead

Products that are intended to be used on the eyes, such as kohl, may containTrusted Sourcehigh amounts of lead, a dangerous heavy metal for the body. The following may contain lead:

  • kohl
  • kajal
  • al-Kahal
  • surma
  • tiro
  • tozali
  • kwalli

The chemicals linked to these additives are unlawful in the United States, according to the FDA’s prohibited color ingredients list.

Mercury and thimerosal

There is a chance that lighteners contain mercury. Mercury is a toxic heavy metal that may harm the body. It can affect the nervous system, cause kidney damage, and harm a developing fetus.

Thimerosal is a preservative that may be found in cosmetics and contains heavy metals.

Phthalates

Phthalates are a controversy in the nail polish and hair-spray industries, as well as many cleaning and cosmetic items.

Phthalates can disrupt hormones, especially those that are linked to estrogen, such as testosterone. According to a breast cancer charityTrusted Source, phthalates may be related to breast cancer. This is due to the fact that changes in estrogen levels may lead to the development of breast cancer.

Parabens

Parabens are used in various cosmetic treatments because they are effective preservatives. Parabens may be found on cosmetics labels as the following:

  • methylparaben
  • propylparaben
  • ethylparaben
  • butylparaben

Parabens may be found in skin care products, moisturizers, hair products, and shaving creams. Parabens can enter the body through the skin and act like estrogen.

Although parabens are only a weak estrogen, it may still be enough to induce breast cancer cells to grow. This is because an abnormal balance of estrogen can sometimes cause hormone receptor-positive breast cancer, which is particularly dangerous.

Parabens can be found in breast tissue and breast cancers, although this does not imply that they cause cancer. It’s possible that it’s due to their widespread usage. More research is needed to see if there is a link.

Formaldehyde

Formaldehyde and other chemicals that emit formaldehyde over time are found in cosmetics, lotions, shampoos, shower gels, nail polishes, and hair straightening treatments.

Formaldehyde is a known irritant, causing everything from sneezing to asthma attacks in some people. It can also cause breathing problems and eye irritation. Some research conducted on laboratory animals has linked the substance with cancer as well.

According to the American Cancer Society, these cosmetics “may raise the concentration of formaldehyde in the air inside the room for a brief period, but the levels reached are far below what is considered to be hazardous.”

Hair relaxers, on the other hand, expose users to formaldehyde at levels that exceed the limit set by California’s Prop 65. They believe professional hair smoothing treatments using keratin may produce dangerous levels of indoor formaldehyde.

Toluene

Some nail treatments and polishes contain toluene. It’s a solvent that may be harmful to the brain, nervous system, and developing fetus. Toluene is presently prohibited in personal care items sold at Whole Foods Market and will be banned from CVS, Rite Aid, and Walgreens in 2018.

Carbon black

Carbon black is an ingredient in mascara, eye liners, and lipsticks because it gives them their color. The Environmental Working Group (EWG) has linked this chemical to cancer, and research has indicated that carbon black is “possibly carcinogenic to humans.” It’s also been linked to cancer by the Environmental Protection Agency (EPA).

These tests are generally conducted on a larger scale, in factories or with laboratory rodents. More study is required to determine the safety of tiny quantities of carbon black in cosmetics.

Per- and polyfluoroalkyl substances

Foundation, concealers, and eyeliners, as well as other cosmetic items, may all include perfluorinated chemicals (PFAS) in tiny amounts.

According to the EWG, there are more than 4,000 chemicals labeled as PFAS that may cause the following health problems::

  • harming a developing fetus
  • increasing a person’s risk of cancer
  • affecting the immune system
  • affecting hormone balance

Benzophenone-type ultraviolet filters

Some cosmetics may include UV (ultraviolet) filters. Benzophenone is a kind of UV filter that has been linked to endometriosis symptoms.

Alternatives and tips for avoiding toxins

Consumers can reduce their exposure to potentially hazardous chemicals in makeup by limiting their application or switching to safer, non-toxic alternatives.

Following these procedures may help a person stop or reduce the use of hazardous cosmetics.:

  • Choose products with fewer chemicals or with shorter ingredient lists.
  • Check all labels carefully and check the ingredient list for any unfamiliar items using a resource like the EWG’s Skin Deep.
  • At-home cosmetic treatments, such as body scrubs and face masks, may be made from basic food materials.
  • Pure, organic, or natural products should be handled with caution because there is no legal backup for these claims and they do not automatically make them safer.
  • Look for environmentally preferable items that have an organic certificate or a certification from a reputable entity that promotes green goods.

When individuals are more aware of the toxic chemicals in cosmetics, a wider range of non-toxic options is becoming accessible. For every sort of makeup, from foundation to lipstick, people may switch to non-toxic choices:

  • mascaras
  • lip products
  • eye products
  • foundations
  • concealers
  • bronzers and blushes

Using tools like the EWG can help people identify and avoid any hazardous chemicals in their personal care products.

Summary

Congress has not updated cosmetic legislation since 1938, according to the EWG. Cosmetic businesses do not need FDA approval before selling their items aside from color additives. This implies that many makeup and beauty products on the market might be hazardous due to the use of hazardous chemicals.

Because of the country’s lack of legal framework, individuals must choose which goods they feel safe using. Avoiding items that contain the chemicals described in this article may assist people limit their exposure to hazardous toxins from cosmetics.

Consumers may also use the EWG’s hazard scores to see which cosmetics are hazardous. Using non-toxic cosmetics can help a person avoid coming into contact with substances that may be harmful.

 

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Foundations from popular skin-care brands save you time and money by reducing the number of products you need.

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Over the previous few years, the distinction between “skin care” and “makeup” has been increasingly blurred. Color cosmetics nowadays do a lot more than just improve your eyesight or conceal your blemishes—between SPF eyeshadows and concealers that actually treat your zits, reducing down your beauty regimen has never been so simple. With all of this in mind, it’s no wonder that skin-care brands have decided to get into the game, with many of them launching good-for-skin foundations of their own.

While the notion of your favorite serum and moisturizer brands debuting cosmetics is nothing new—Perricone MD and La Mer have been doing so for years, for example—these items are becoming increasingly cost-effective. Case in point? The Ordinary just brought its $7 foundation serum to the United States for the first time on Tuesday. Browse through this list of some of the best skin-care brand foundations (at all price points) worth slathering all over your face, if nothing more than for the sake of saving time.

Look no further for makeup that is safe for your skin.

1. The Ordinary Serum Foundation, $7

The Ordinary made a name for itself by offering low-cost skin care products, and it’s now doing the same with makeup. This new-to-the-United States product (previously, it was only available in the United Kingdom), which is available in 21 hues that match your undertone, and is comprised of spreadable pigments that will never cake or crease.

2. Glossier Perfecting Skin Tint, $26

Glossier’s “skin first” attitude extends to its cosmetic line as well, and this “skin perfecting tint” is a great example. It’s sheer and breathable enough that it can be worn without make-up, yet pigmented enough to even out your skin tone and minimize the appearance of fine lines and pores.

3. Perricone MD No Makeup Foundation Serum Broad Spectrum SPF 20, $60

Look no further than Perricone MD’s foundation serum if you want makeup that feels like skin care. It’s made with wrinkle-reducing neuropeptides, skin-tone-evening daisy flower extract, and antioxidant-rich bisabolo.

4. Josie Maran Argan Matchmaker Serum Foundation, $45

This foundation serum, which is formulated with 100-percent argan oil for a tinted, dewy finish, will be popular among those who enjoy facial oil. The brand only offers three colors, however the “chameleon pigments” combine to match almost any skin tone.

5. La Mer The Soft Fluid Long Wear Foundation SPF 20, $125

When a product is labeled “La Mer,” you can expect it to be excellent. The brand’s reputation for long-wear benefits stems from its commitment to moisturize skin from the inside out, and works to visibly plump skin.

6. Origins Pretty in Bloom™ SPF 20 Flower-Infused Long-Wear Foundation, $38

This liquid foundation offers SPF 20 and claims to last all day. It’s sweat- and humidity- resistant, and the product’s hydrating qualities will keep your skin happy from morning until night.

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Entertainment

10 Composition Tips for Better Fashion Photography That Any One Can Do.

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In most cases, fashion photography composition is governed by the same constraints as any other sort of photography. However, emphasizing the subject is one thing.

Showcasing what they’re wearing at the same time may require some serious composition skills.

Fortunately, we have some helpful hints to assist you in creating well-composed magazine pictures. So, let’s get started!

10. Know the Rule of Thirds

The rule of thirds is a fundamental principle in ensuring that your composition is correct. So, how do you use it? In your head, divide the frame into nine squares of equal sizes, much like a tic-tac-toe grid. Place your subject in any of the intersections where the lines meet to create a well-balanced photo.

You may also utilize your camera for assistance. Almost every modern camera has a grid-line feature to assist you in framing your photographs.

Simply move your camera until one of the intersections on the screen is displaying your subject once you’ve set it up on your phone.

The rule of thirds is helpful if you’re unsure where to position your model.

The most useful tip for learning how to use the grid is to keep at it. You’ll see a huge difference in your composition after you stick to it. It will become natural for you to turn on the grid-lines in your camera after a while.

9. Have Your Subject in the Center

Breaking photo composition regulations every once in a while may help you capture the shot you desire.

Occasionally, you may even disregard the rule of thirds and put your subject in the middle.

You’ll discover that this style works well in fashion shots if you do it properly.

The viewer will notice it immediately since your primary interest is in the center.

However, keep in mind that placing your subject in the middle of an image may make it appear static and uninteresting.

As a result, you must bear in mind a few ideas to make this unusual composition feasible. The background is the first consideration. Search for a location with something you can use to balance your shot. After that, consider suitable postures to keep your photo from appearing too rigid.

Ask your model to twist their hair, move around, or swing their arms outwards. Look for ways to make them appear elegant. You may also give them a bit of a lean to the side to make them look less rigid. It would be odd if you asked them to look left or right while off-camera activity was going on.

As a result, the negative space surrounding your subject has now become intriguing to the viewer.

8. Create a Counterbalance

As you can see, achieving balance is the key to composition. However, sometimes you have no choice but to place your subjects in odd locations. If this happens, you may use a counterweight to correct your picture’s balance. Using another component in the frame to create harmony in your shot is known as counterbalance.

7. Tell a Story

A visual narrative is one of the most common blunders made by beginning fashion photographers. There’s a theme linking the images in fashion publications. You’ll notice that there are words missing, yet they often give hints about what’s going on.

These kinds of photographs appeal to the eye. They encourage the viewer to concentrate on the narrative they’re attempting to convey. In order for your images to work, you need a unifying idea that ties all of them together.

You can’t count on captions, therefore you must rely on your composition and concentrate on the little things. For example, if you’re taking a shot of a model walking around the city, have them walk about town or go to a café. Remember that omitting particular elements in the photograph may aid creativity.

6. Look For The Appropriate Background

While shooting, keep an eye on the surroundings because it will have an impact on your composition. Consider how the elements in the background would influence your image’s balance. You can’t utilize a backdrop that is identical to the hue or design of your wardrobe.

Your composition style should change to match the clothes you’re photographing. You can’t use a background that’s too similar to the color or design of the clothing. If an outfit has complicated designs, consider using a neutral backdrop. If it’s simple, go for something ornate that complements it.

A background should also draw the viewer’s attention to the subject. People are naturally drawn along lines and curves. If a backdrop (or foreground) contains those qualities, you may use them to direct attention to your model. Fortunately, in urban settings like streets, rails, and stairwells, you’ll find a plethora of them.

Squares and rectangles may also be utilized to frame your object. People will naturally flock to your subject if it is enclosed in a “box.” Keep an eye on the surrounding structures, trees, and even streetlights. They don’t want them to look like they’re sticking out of your subject’s head.

5. Bring Props

Props are useful in linking your fashion photography together. They not only assist in providing context clues to your photographs, but they also add depth to your composition. If there’s nothing particularly happening in your shot, you may use props to make it appear more fascinating. You can also use oddities such as lines, curves, or forms to focus attention

4. Interact With The Environment

To make your image more dynamic, don’t simply have your model stand around. Have them act out the area they’re in. It not only makes posing easier for them, but it also allows for intriguing composition-making possibilities by interacting with the environment. You may also use manmade constructions to pose your subject. nnAsk your model to

3. Try Different Angles

Don’t stick to eye-level angles when you’re shooting. Explore your environment and consider the many locations from which you may photograph your model. You may take pictures from above, below, or even by leaning your camera slightly. However, remember that changing perspective can significantly impact a photo’s mood. Consider how you want to convey the emotion in your photo.

If you want your model to dominate your shot, shoot from a low angle. It makes them seem larger, as well as accentuating their clothing. However, be cautious not to get too close because they’ll appear threatening otherwise. You may achieve an intimate feel by shooting from a high angle.

It may also bring forth the sensation of freedom if you shoot from higher up. Try unconventional angles such as the Dutch tilt to make your photo appear edgy. This method involves tilting the camera diagonally. The resulting picture depicts danger and risk.

2. Highlight the Fashion

What distinguishes fashion photographers from regular portrait photographers is that they know how to emphasize their subject’s clothing. As a result, no matter what you do, make sure you prioritize how you want to display the outfit. When posing your subject, remember not to block any of the garment’s details. It’s your responsibility as a marketer to ensure that people understand the message you convey though your photos.

1. Let the Outfit Flow

With photographs being fixed in place, it might be tough to demonstrate the garment’s texture. Even if an outfit isn’t moving, it can appear rigid. It is your duty as a fashion photographer to show how smooth whatever your model is wearing is.

The secret to making successful photos is to constantly put your subject in motion. Have your subject run about and spin throughout the shot. Let the fabric flow through the air and capture the movement with your camera. When a dress or skirt is flying through the air, it usually creates a triangle, which balances the picture.

Since the shape also points upwards, it naturally directs the eyes to the model as well. Additionally, you can use long and flowy dresses to fill negative spaces.

If there’s nothing exciting going on on one side of your frame, simply allow the dress to flow that way and you’ll be OK. However, not every clothing moves effortlessly in the air. If it hugs your model closely, you may use their form to create motion instead. Allow them to stand or sit in a manner that emphasizes their curves.

Conclusion

When you begin shooting fashion, you can easily apply many of the skills you already have as a photographer. However, if you don’t alter your style to fit the requirements of the industry, you may miss out on some elements. Adapt to the circumstances and keep in mind that the clothing is always the focus of attention.

If you follow these fashion photography tips every time you take a photo, your photographs will improve with time.

 

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