How to Increase Your TikTok Engagement
TikTok is in its heyday, and people all around the world are hooked. TikTok has become a popular platform for musicians to connect, share, create, and try their luck at going viral. Whether you’ve been part of the TikTok community since its infancy or just joined after it hit #1 on Apple’s App Store, there are a few things you should know about TikTok engagement. We’ve got a few suggestions if you find yourself stumped and wanting to boost your TikTok engagement. Here’s how to increase your engagement on TikTok in no time…
Regularly generating interesting material guarantees that you’ll get featured on TikTok’s “For You” page, which is a surefire method to get significant exposure and increase your TikTok engagement. For example, you could share a 15-second cover of the latest viral song on TikTok every Monday, a cover of a famous song from a movie every Friday, or even simply post an original song every Sunday with the rest of the week reserved for reposting covers. Increased exposure equals a higher possibility of interaction. Simply said, more eyes equate to a greater opportunity for engagement.
Keep up with the latest trends.
The “For You” page, by the way, is a fantastic tool for keeping up with what’s hot on the app. Getting on the newest ideas is a simple approach to get more attention from more people and boost your current and past posts’ interaction. This is the best strategy to boost your TikTok engagement.
Participating in TikTok challenges and trends is enjoyable, but developing your own may get you a lot of attention. Keep user-generated material in mind as you traverse the platform, since it’s king.
Don’t be afraid to experiment with new approaches to maintain your content fresh and interesting. When it comes to gaining traction in a sea of sameness, Originality is key.
Try TikTok’s Duet Feature
TikTok Duets function similarly. Someone creates an initial video, and other users then respond with their own videos to form a “Duet,” which is displayed side by side on the screen in a square format.
Diverse duets have resulted in some incredible outcomes on the site, since it essentially compels user-generated content (which is the most engaging form of social media participation).
Analyze the success of your content.
Taking advantage of all the metrics at your disposal takes guesswork out of your posting strategy, allowing you to make better judgments in the future. To see these statistics (including the capacity to monitor the performance of your content), you must first have a Pro Account.
You can transfer to a Pro TikTok account by following these steps:
- Go to the “Manage my account” section by tapping the three dots in the top right corner of your profile page
- Select “Switch to Pro account”
- Choose your business industry
- Your TikTok account will reload a Pro Account with a new analytics section!
You can examine your posts’ performance over the last seven days under the Content section. You may also view metrics such as total views, average watch time, traffic source duration, and where in the world your views originated after clicking on a video.
Take a look at how well you’re doing as a whole. Examine how many likes, comments, and shares your videos have received. You may discover your video’s audience territories by going to the Audience Territories section at the bottom of the screen. Then you may figure out how long it took you to post it by looking at the time you published it, and work backwards from there.
You may also view your overall engagement (likes, comments, and shares) by scrolling down to the Engagement section.
Post At The Right Time
The best time to publish for each audience varies. The best time to post is generally determined by Video Performance + Time Posted + Audience Timezone.
For example, if you’re in Brazil and your audience is mostly Brazilians, it’s best to post between 4pm – 10pm. If you’re in New York and your audience is East Coast, it’s best to post between 12pm – 6pm.
Data also show that Saturdays and Sundays are the best days to post. Only 1% of posts go live on a Monday, so you’ll have your best chance at getting noticed if you go live on Saturdays or Sundays.
Don’t forget to check out who else is posting. If it’s someone you know, they may have better results than you. Keep in mind that if their content is great, it will attract more attention than your average video!
The time aspect is very important on TikTok. Videos posted at a certain hour of the day have a better chance to perform well than others. Videos posted at a certain day of the week also have a better chance to perform well.
The easiest and quickest approach to get your content out there is through TikTok’s live streaming functionality. You may ask questions, provide information about your most recent release, or even make jokes if that’s your style while performing live. Take the effort to get out there and really interact with your audience. It will be worth it in the end.
Just like Instagram and Facebook, TikTok supports live streaming — for those who would prefer to capture their audience in the moment.
You can go live by following these steps:
Go to your profile page and select “Live” from the top menu bar (looks like a white speech bubble)
Select “Tap here to start” or “Tap here to go live with a friend”
Speak your mind in the camera box, and then select “Go Live.”
As with other forms of social media engagement, going live on TikTok is an excellent way to interact with your target audience. There’s no reason not to use it!
We believe in uncovering the unknown. We strive to provide our clients and the general public with trustworthy, insightful information.
Results may vary, but we know the information we share will help make your TikTok experience better. We hope you consider what we’ve shared with you today and apply it to your daily routine.
You got this!